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The Value Measurement

Pricing That Works for Everyone

The C.A.V.E. Points Framework

A transparent, value-based pricing model that calculates project costs based on four key dimensions: Category (contract type), Activity (work type), Value (business impact), and Effort (complexity/time). This system ensures fair pricing that reflects both the work involved and the value delivered.

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The Simple Formula 

Points = Base Effort × (Category + Activity + Value - 2)
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Category - How We're Engaged
  • Retainer: Predictable, ongoing partnership work
  • Pilot: New initiatives with discount to encourage innovation
  • Discovery: Research and exploration at reduced rates
  • Ad hoc: Unplanned work carries a premium
Activity - What We're Doing
  • Development: Building, coding, creating new systems
  • Automation: Streamlining and optimising processes
  • Advisory: Strategic consulting and guidance
  • Documentation: Creating guides, reports, and knowledge bases
Value - Impact on Your Business
  • Transformational: Game-changing initiatives that reshape your business
  • High: Significant improvements to core operations
  • Medium: Standard priority work with moderate impact
  • Low: Routine tasks and maintenance
Effort - Size and Complexity
  • Low Effort: Simple tasks under 1 day
  • Medium Effort: Moderate tasks taking 1-3 days
  • High Effort: Complex work requiring 3+ days

Turning Points Into Value

Typical Monthly Allocations:

  • Starter: 50 points/month (~1 week of mixed work)

  • Growth: 100 points/month (~2 weeks of mixed work)

  • Scale: 200 points/month (~full-time equivalent)

  • Enterprise: 400+ points/month (team-level support)

What You Can Expect:

  • 10 points: 2-3 small fixes or updates

  • 50 points: Major feature or significant automation

  • 100 points: Complete system overhaul or new product launch

  • 200 points: Full transformation project

Note: points quantities and output vary depending on the engagement - these figures above are yard sticks, not gospel.

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C.A.V.E. Points Benefits for All

For You:

Predictable Costs: Know your monthly investment upfront

Flexibility: Use points where you need them most

Transparency: See exactly how work is valued

Fair Pricing: Pay less for research, more for urgent needs

Value Alignment: Transformational work is prioritised

For Both of Us:

Clear Expectations: No surprises on scope or cost

Efficient Planning: Better resource allocation

Incentive Alignment: We're rewarded for delivering high-value outcomes


Reduced Admin: Less time negotiating, more time delivering

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